Open enrollment is around the corner. It is an important time for employees to ensure that they have the right benefits coverage for their needs and budget. It is also a time for employers to communicate their benefits offerings to employees and help them make informed decisions about their coverage.
Clear and concise communication is essential to ensuring that employees have the information they need to make informed decisions about their benefits coverage during open enrollment. Selerix Engage is a powerful tool that can help employee benefits administrators communicate effectively with employees during open enrollment.
What is Selerix Engage?
Selerix Engage is a workforce communications platform that helps employers connect with employees on their terms. It provides a variety of features that can be used to create and deliver engaging communication campaigns to employees, including:
- Campaign creator: Engage’s campaign creator makes it easy to create and schedule communication campaigns. You can create campaigns that include text messages, emails, and push notifications.
- Survey & quiz builder: The survey and quiz builder allows you to create surveys and quizzes to collect feedback from employees and assess their understanding of your benefits offerings.
- Audience builder: Engage’s audience builder allows you to segment your employee base and target your communication campaigns to specific groups of employees.
- Metrics & reporting: Engage provides real-time insights and reporting on your communication campaigns. This information can help you track the performance of your campaigns and make necessary adjustments.
Ways to Use Selerix Engage for Open Enrollment Communication
Engage can be used to create and deliver a variety of communication campaigns during open enrollment. Here are a few ideas:
- Benefits overview campaign: Create a campaign to provide employees with an overview of your benefits offerings. You could include information about the different types of benefits that you offer, the cost of each plan, and the coverage levels.
- Benefits comparison campaign: Create a campaign to help employees compare the different benefits plans that you offer. This campaign could include a benefits calculator or decision guide to help employees choose the plan that is right for their needs.
- Open enrollment deadlines campaign: Create a campaign to remind employees of the open enrollment deadlines. It could include text messages, emails, and push notifications with the deadlines and instructions on how to enroll.
- One-on-one counseling campaign: One innovative approach could be to use Engage to create a campaign to promote one-on-one benefits counseling, if this is something your company offers. Include information about how to schedule a counseling session and the benefits of working with a benefits counselor.
- Benefits changes campaign: Finally, create a campaign to notify employees of any changes to your benefits offerings for the upcoming year. Include information about the changes and how they will affect employees.
Tips for Using Selerix Engage for Open Enrollment Communication
Here are a few final tips for using Engage for open enrollment communication:
- Start early. Don’t wait until open enrollment starts to create your communication campaigns. Start early so that you have time to test and refine your campaigns before open enrollment begins.
- Segment your audience. Use Engage’s audience builder to segment your employee base and target your communication campaigns to specific groups of employees. This will help you to deliver more relevant and engaging content to your employees.
- Use a variety of communication channels. Engage allows you to create and deliver communication campaigns through a variety of channels, including text messages, emails, and push notifications. Use a variety of channels to reach your employees and ensure that they receive the information they need.
- Make it easy for employees to get help. If employees have questions about their benefits options or need help choosing the right plan, make it easy for them to get help. This may involve creating an open enrollment hotline or offering one-on-one counseling.
- Track your results. Use Engage’s metrics and reporting features to track the performance of your communication campaigns. This information can help you to identify what is working well and what needs to be improved.
Selerix Engage is a powerful tool that can help employee benefits administrators communicate effectively with employees during open enrollment. By following the tips above, employee benefits administrators can use Selerix Engage to create and deliver engaging communication campaigns that will help employees make informed decisions about their benefits coverage. Contact Selerix to learn more about Engage or other benefits administration offerings.
