When it comes to ACA compliance, too many employers treat it like a yearly pop quiz—scramble at the last minute, hope for the best, and cross their fingers that the IRS doesn’t notice the mistakes. But ACA compliance isn’t just HR’s problem anymore—it’s a business risk with financial and operational consequences. 

That’s why top-performing brokers and consultants are stepping into the conversation earlier and more often. When you’re in the room for those strategic ACA discussions, you’re not just adding value—you’re showing clients that you’ve got a trusted partner behind you who can handle the heavy lifting. 

More Than a Carrier Liaison 

For years, many brokers defined their role as helping clients shop carriers and compare rates. But ACA has raised the stakes. Today, employers need more than a carrier liaison—they need a broker who brings the right resources to the table. 

Here’s the truth: we don’t expect brokers to be ACA compliance experts. That’s what we’re here for. Selerix has partnered with thousands of brokers to deliver scalable ACA strategies, so they can walk into client conversations with confidence that compliance is handled. 

Think of it this way: heading into ACA reporting season without support is like driving across a new city with a paper map. You’ll get there eventually—but you’ll probably miss an exit (or three) and rack up expensive detours. Partnering with Selerix makes you the GPS for your clients—backed by technology and expertise that recalculates in real time, spots risks ahead, and ensures compliance stays on track. 

Instead of juggling the moving parts alone, you have a partner who: 

• Tracks eligibility across shifting employee populations. 
• Keeps affordability thresholds top of mind each year. 
• Handles multi-state reporting and controlled groups without breaking stride. 

With Selerix in the room, brokers don’t have to master every ACA detail—they simply bring in the right partner, and the value they deliver skyrockets. 

Time Doesn’t Hit Pause 

ACA deadlines have a way of sneaking up. Employers who put off compliance until “later” often find themselves in panic mode, staring down filing dates they can’t meet. And the IRS doesn’t accept “we were busy” as an excuse. 

This is where proactive brokers shine—especially when backed by the right ACA partner. By bringing Selerix’s ACA experts into the conversation early, brokers eliminate the January fire drills and ensure compliance is handled year-round.  

The result? Clients see their broker not as a vendor who reacts, but as a trusted advisor who plans ahead. 

Vendor vs. Partner: The Real Difference 

Here’s a quick distinction that matters: 

• Vendors deliver a transaction. 
• Partners bring foresight, strategy, and support. 

A vendor hands you an umbrella once it’s already pouring. A partner checks the forecast, reminds you to pack it, and makes sure it actually works when the rain starts. 

That’s the role Selerix plays for brokers. We scale, adapt, and keep compliance on track. You don’t have to be the ACA expert—we are. And together, we give your clients the confidence that their compliance is protected. 

The Payoff: For Clients and for Brokers 

For employers, the benefit is clear: fewer compliance headaches, reduced penalty risk, and a broker who feels like part of the team—not just a middleman. 

For brokers and consultants, the payoff is just as strong: 

• Stronger client loyalty and retention.
• A clear differentiator in a crowded marketplace. 
• Growth in your book of business by offering more comprehensive, trusted support. 

In other words: bringing a trusted ACA partner to the table isn’t just “nice to have.” It’s how brokers build staying power with clients who expect full care in their employee benefits strategy. 

Bottom Line: Get in the Room Early 

Waiting until the last minute to handle ACA compliance can open the door to problems like: 

• Missed deadlines: IRS timelines for forms 1095-C and 1094-C are immovable. 
• Data errors: Rushing creates inaccurate employee or coverage data—triggering audits or fines. 
• Employee confusion: Last-minute reporting leaves little time for communication. 
• Burnout: Fixing issues under pressure drains HR teams and pulls focus from other priorities. 
• Steep penalties: Even a small mistake can rack up thousands in fines. 

In fact, in the 2024 filing season, the IRS issued millions in ACA penalties—but Selerix has helped brokers and clients mitigate more than $650M in potential penalties since 2017. 

Brokers don’t have to carry ACA compliance alone—and they shouldn’t. By partnering with Selerix, you’re not just checking a compliance box. You’re reducing business risk, strengthening client loyalty, and adding a powerful differentiator to your playbook. 

So the next time ACA comes up, don’t sit on the sidelines. Get in the room early—with a partner who’s been trusted by thousands of employers to make ACA compliance seamless, scalable, and stress-free. 

Let’s talk.