The Confidence Gap in Benefits Decisions
35%
23pt
1 in 2
Good Benefits.
Broken Experience.
Most employers aren’t stingy with benefits. The packages are there. The plans are real. The investment is genuine. What this year’s data makes clear is that investment alone doesn’t translate into a good experience — and a good experience is what actually determines whether benefits do their job.
The problem is navigation. Employees are enrolled in benefits. What they lack is guidance: before the decision, during enrollment, and in the months of living with the choices they made. That gap between being enrolled and actually understanding, trusting, and using benefits is what we call the navigation gap. And without deliberate intervention, it doesn’t close.
Confused Employees Don’t Need More OE Time. They Need Better Guidance.
Regret rate among those who spent 2+ hours on OE
vs. 23% among those who spent under 10 min.
Felt guided step-by-step through enrollment
Regret Is Flat. Personalization is the Lever Nobody’s Pulling.
35%
56pt
personalized vs. generic OE
76% satisfied (personalized) vs. 20% (not at all)
Employers Are Missing the Communication Window.
41%
20%
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of 35–54s have benefits regret — highest of any cohort
of 55+ enrolled in long-term care,
despite being offered it
vs. 24% of 35–54s
Three Age Cohorts. Three Distinct Benefits Challenges.
Benefits Confusion Carries Real Risk.
46%
23%
A 23-point gap between perceived and actual capability
The Biggest Warning Sign Isn’t Frustration. It’s a Shrug.
Compliance Confusion is Concentrated, and Addressable.
- 36% avoided changing benefits because they didn’t understand the rules
- 45% of 35–54s avoided benefits changes — highest of any cohort
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