Questions are a relentless part of benefits administration. If you manage benefits administration or are a broker for benefits, chances are you’ve heard (or asked) questions like this over the last 48 hours: 

“How do I override a missed enrollment?” 
“Where’s the coverage history report again?” 
“Can you remind me how to process a life event?” 

They aren’t particularly complicated questions, but they’re constant. And up until now, they’ve eaten up a lot of time from the resident “go-to” person for the team — whether a seasoned team member, manager or trusted broker. But that constant flow of small questions can add up to a big drain on folks who are already overloaded. And the questions always seem to land just when you’re trying to get something else done.  

We built HR Assist for precisely these reasons. We say in AI the potential to build a digital team member who could step in and be that oracle of technical benefits knowledge, and free up the rest of the team. 

A real-time assistant for real admin work 

HR Assist is the first AI-powered tool in the BenSelect platform. It’s designed specifically for the people doing the day-to-day administrative work, supporting employees and internal teams while keeping everything running behind the scenes. 

Instead of digging through documentation, cramming information into easily forgotten training, or waiting for support, admins can now type a question in plain language and get a clear, step-by-step answer instantly. There’s no training required, no setup, and no need to leave the platform. Just type, click, and go. 

Whether someone’s brand new to BenSelect or has been using it for years, HR Assist gives every admin the confidence to move faster — and the support to do it right the first time. 

A new lifeline for HR (and brokers)  

HR teams are already doing more than ever. Between onboarding, open enrollment, compliance, and constant changes to plans and eligibility, admin work isn’t slowing down anytime soon. And while many platforms have focused on improving the employee experience, the back-end experience — for the people doing the actual administration — has been largely overlooked. 

HR Assist shifts that dynamic. It expands your team’s capacity without adding headcount. It reduces dependency on tribal knowledge. And it makes new hire onboarding faster, simpler, and far less stressful — for everyone involved. 

It also lightens the load for brokers, who often find themselves fielding the same platform questions from clients. With HR Assist in place, brokers can spend less time troubleshooting and more time strengthening relationships. 

How it works: 

At its core, HR Assist is powered by Selerix’s own knowledge base. That means the same trusted guides and continuously updated documentation our training and support teams rely on every day. But instead of digging through PDFs or emailing a support contact, Admins can now get answers directly in the flow of work. 

It’s not just a search tool. It gives clear, task-specific instructions in response to natural questions like: 

“How do I process a qualified life event?” 
“What reports display all covered dependents?” 
“How do I process an override for an employee who missed open enrollment?” 
“How do I reset an employee’s PIN?” 

All responses are consistent, up-to-date, and drawn from a closed-loop, secure system — meaning HR Assist never touches employee-level data and never pulls from open web sources. It’s practical, safe, and built specifically for benefits admin workflows. 

Not just more AI hype 

A lot of benefits platforms have been racing to release AI tools, but what we’ve heard from the market — and from our own clients — is that many of these tools fall flat. They’re vague, they miss the nuance of benefits workflows, or they deliver answers that just aren’t helpful in practice. 

We took our time to build HR Assist differently. It’s not there to impress, just to help. And it does. Simply, efficiently, and confidently. 

HR Assist is now available in BenSelect. 

No separate login and no need to toggle between tools. It’s simply there when you need it. You don’t have to be the “go-to” person anymore. HR Assist has you covered. 

See HR Assist in action, or ask your Selerix client success manager to walk you through it.