As 12 Oaks Senior Living expanded into new markets and ownership structures, its benefits enrollment experience struggled to keep pace — creating friction for employees and a heavy administrative load for HR. Partnering with Selerix and The Baldwin Group, 12 Oaks built a flexible enrollment experience integrated with its HCM, adding custom educational videos, targeted communications, and simplified workflows tailored to its Value-Based Benefits Strategy. The result: smoother open enrollment, increased participation across benefit offerings, and a scalable foundation that lets 12 Oaks onboard new communities without disrupting the employee experience.
“You don’t always have to start over to make meaningful change. You just need the right partner.” — Melissa Labor, Chief People Officer
