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Benefits Fair Planning Guide

Plan a Benefits Fair That Actually Boosts Engagement

A well-run benefits fair or informational session can be the turning point between employees feeling overwhelmed—or walking into Open Enrollment with clarity and confidence.

This Benefits Fair Planning Guide gives you a step-by-step framework to organize and execute events that are seamless, engaging, and impactful, including:

  • A pre-planning checklist to define goals, budgets, vendors, and timelines
  • Tips for in-person, virtual, and hybrid formats
  • Strategies for promoting your event and driving attendance
  • Interactive ideas to keep employees engaged (raffles, games, guided sessions)
  • Post-event follow-up steps to capture feedback and measure success

Whether you’re hosting your first event or looking to refresh an existing one, this guide helps you:

  • Boost employee understanding with live Q&As and interactive sessions
  • Build excitement and increase participation with creative engagement tactics
  • Save time and stress with ready-to-use checklists and best practices

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