Creative Ways to Boost Open Enrollment Engagement (Without Adding to Your Workload)
Open Enrollment is in full swing, and you’re running point on every moving part — communications, questions, corrections, and constant reminders. By this point in the season, engagement can dip as deadlines close in.
The good news? Keeping employees interested doesn’t have to mean extra meetings or another round of emails. A few creative touches — drawn straight from our Engagement Booster Pack — can re-energize your team, drive participation, and make OE feel a little more fun for everyone.
1. Gamify the Countdown
A little friendly competition goes a long way. Use countdown challenges or early-enrollment giveaways to keep energy high.
- Post a short daily challenge on your intranet or in Slack: “Complete your enrollment today for a coffee gift card!”
- Recognize department-wide milestones or highlight “early finishers” on your leaderboard.
These micro-moments keep benefits top-of-mind while celebrating progress — no nagging required. The Engagement Booster Pack even includes turnkey templates to help you launch “Enroll Early, Win Big” campaigns in minutes.
2. Make Benefits Visible (Literally)
Employees don’t always see your emails — but they do see the mirror in the breakroom. Visual reminders cut through the noise:
Coffee-cup sleeves with a friendly nudge: “Don’t miss the deadline — enroll while your coffee’s hot!”
Mirror decals that say, “Look at you — ready to enroll?”
Bold posters counting down to the finish line: “Just 3 Days Left to Secure Your Benefits.”
Simple, playful visuals spark curiosity and keep deadlines front and center.
3. Bring Enrollment to Employees
Sometimes the easiest way to boost engagement is to meet employees where they already are.
Set up a quick pop-up booth in the cafeteria, lobby, or near the time clock. Offer five-minute chats with HR or vendor reps, plus a QR code that links straight to the enrollment portal or benefit guide.
It’s a human touch that builds trust — and often clears up lingering questions faster than a lengthy FAQ page ever could.
4. Think Small (Video-Small)
Short attention spans call for short content.
Record 60-second “Benefit Bites” videos that answer one quick question or bust a common myth — like “Do I really need to re-enroll if I like my current plan?”
Post them on your intranet, embed them in reminder emails, or even attach a QR code to your posters. The Engagement Booster Pack includes sample video topics and plug-and-play distribution ideas to get you started.
5. Keep It Simple and Positive
Whether you’re sending reminders or answering questions, keep messaging upbeat and action-oriented:
“You’re almost there — log in today and finish strong.”
Pair that positivity with real-time support. A quick link to your FAQ, chatbot, or live-help channel gives employees confidence that help is just a click away.
Download the Free Engagement Booster Pack
We’ve pulled together everything you need — templates, graphics, and ready-to-use ideas — in one simple download.
Download the Engagement Booster Pack
(Includes editable posters, mirror decals, giveaway ideas, and sample communications.)
With these tools, you can inspire action, lighten your team’s workload, and make Open Enrollment a smoother experience for everyone.
Final Thought
A successful OE season isn’t just about getting forms submitted — it’s about helping employees feel supported and confident in their choices. Creative engagement can make that happen.
And if you’d like help implementing these strategies or automating reminders through Selerix Engage, our team is ready to partner with you. Let’s finish this OE season strong — together.
