What if your benefits package could talk to your employees — guiding them through choices, answering their unique questions, and showing them that their individual needs matter? In a sense it can — through personalization.
A personalized, engaging benefits experience shows employees they are seen, heard, and supported. It guides them to the benefits that will matter most for them, so they can more easily sort through the noise of onboarding or open enrollment. It also helps them to take advantage of the benefits you’re offering, so they feel more cared for by you as an employer. According to research from SHRM, over 60% of employees said the benefits they receive are vital to the overall satisfaction they feel at work — and iSolved has found that 1 in 4 employees are willing to leave their jobs for better, more personalized benefits.
In a world where personalization is king, and every app offers an algorithm, offering a one-size-fits-all benefits selection and reply-to-all communications can leave employees feeling disconnected or undervalued. A risk you probably don’t want to take while talent is hard to come by and expensive to onboard.
Let’s explore the whys and hows of personalized benefits administration and showcase a few practical ways you can bring this transformative approach to life.
Why Personalized Benefits Matter
The workplace is changing, and so are employee expectations. In today’s diverse workforce, no two employees have the same priorities. Millennials might value student loan repayment programs, while Gen Z prefers mental health resources. Working parents may prioritize childcare support, and remote workers often need flexibility and wellness options.
Meeting these diverse needs requires moving beyond traditional benefits administration to a personalized approach.
Personalization matters because:
- It shows employees you value them. Tailored benefits send a message that their unique needs matter.
- It boosts engagement and retention. Employees who feel cared for are more likely to stay loyal to their employer.
- It increases employee physical and mental well-being. Employees who are able to thrive and help their families to thrive are better able to focus on matters at work.
- It reduces overwhelm and confusion. Clear, customized communication helps employees make better decisions during open enrollment.
Studies consistently show that employees are more engaged when their benefits align with their needs. According to MetLife, 93% of employees consider the ability to customize their benefits as a “must-have” or “nice-to-have” option — and 72% say having benefits tailored to their needs increases their loyalty to their organization. Companies that fail to personalize risk losing talent to those who do.
The Benefits of a Personalized and Engaging Benefits Experience
Organizations that invest in personalized benefits see a wide range of advantages, including:
- Attracting Top Talent:
Personalized benefits demonstrate a forward-thinking, people-first culture, which is especially appealing to job seekers.
- Retaining Valued Employees:
Employees who feel their unique needs are met are less likely to seek opportunities elsewhere.
- Enhancing Engagement and Productivity:
Employees who feel supported bring their best selves to work, improving morale and performance.
- Streamlining Decision-Making:
Customizing options reduces decision fatigue, empowering employees to choose benefits that truly work for them.
Practical Strategies for Personalizing Benefits
Personalized benefits might sound daunting or like a lot of expense or technological complexity, but there actually are clear, achievable strategies organizations can use to make the leap:
- Data-Driven Segmentation: By analyzing your employee demographics and preferences you can segment the workforce and craft tailored benefits options and communications to different cohorts — like age groups, gender, or other key attributes.
- Flexible Benefits Packages: Simply offering a variety of voluntary benefits and wellness programs to address diverse priorities is a way of helping employees self-select their benefits array, and achieve a more personalized package.
- Communications Tools: Implement tools that provide personalized recommendations and allow employees to choose how and when to be communicated with, helping them navigate complex choices.
How Selerix Helps with Benefits Personalization
Creating a truly personalized benefits experience might seem complex, but with Selerix, it’s entirely within reach.
Here’s how Selerix’s tools can help:
- BenSelect:
Selerix’s benefits enrollment platform makes it easy to tailor benefits to different employee segments. Employers can customize flexible enrollment journeys to show relevant options, offer step-by-step guidance, and integrate with other HRIS tools. Benselect is accessible wherever your employees need it, offering decision support tools to help them make informed decisions about their benefits, and aligning with employees’ unique needs.
- Selerix Engage:
This dynamic communication platform helps HR teams segment their workforce and deliver targeted, personalized messages to groups of employees. From open enrollment reminders to tips for using benefits, from onboarding to employee communications, employees receive the right information at the right time — through their channel of choice, such as text or email.
- Healthcare Compliance Tools:
Selerix ensures that even the most personalized health benefits always remain fully compliant with ACA, COBRA and other healthcare regulations, providing peace of mind for HR leaders.
The Future of Employee Experience Starts with Benefits
Personalized benefits administration table stakes for companies seeking to thrive in today’s competitive job market, and a game-changer for attracting, retaining, and engaging talent.
By investing in tools like Selerix’s BenSelect, Healthcare compliance solutions, and Engage, you can elevate your benefits strategy to meet the diverse needs of your workforce. When employees feel understood and supported, they bring their best to work—and everyone wins.
Ready to transform your benefits administration? Explore Selerix today and discover how personalization can take your employee experience to the next level. Contact our team for a tour of the Selerix platform.
